The bigger playdough deformations were done with displacement and noise modifiers directly on the geometry. To get some randomness for the fingerprints, the noise pattern, and the color dots, we used Corona’s UVW Randomizer which randomly moves the UV’s on an object. The color of the tiny dots was automatically inverted to actually see it, so now we got bright colored dots on dark base colors and dark colored dots in bright base colors. An example of one of the materialsįor some color variety, the CoronaMultiMap with its gamma and hue random did a perfect job. You get a lot more flexibility over the noise compared to the basic noise shaders inside 3ds Max. To get better control over the noise parameters, we used a very handy plugin called SigerNoise. To recreate these color dots inside the plasticine, we needed a special noise generator. He saw these tiny different colored dots inside the main color playdough. This way we didn’t need any UVW maps! We analyzed some real playdough, and Andreas watched his children playing with it. To be as efficient as possible, we chose an art style whose textures and shaders could all be created procedurally. How did you create the clay/plasticene materials, and ensure they had a consistent look across all the objects? Andreas and Ina then started writing a first script. Hard at work! Andreas, Sergio, and David.Īt first, we didn’t really think that this project would become reality, but some time later, we took the chance, deciding to tackle the project with Guave Motion and diving into this complex topic.
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At that time, Hans politely asked Andreas to read Ina’s essay about the care economy in the hope of creating an animated movie about it, similar to Andreas’ movie. Andreas didn’t know them at all, but it stirred his interest. This was a funny coincidence! About two years ago, Ina’s husband Hans Jörg contacted Andreas Tanner, asking to show Andreas’ bachelor degree movie “ It’s a Plastic World” in the local cinema in Wattwil (Toggenburg, Switzerland). And how did Guave Motion become involved with the project? In her opinion, care is not really visible and appreciated in economics and in our daily life. Ina has been dealing with this subject of “care” for a long time now and she wanted to do something big to show it to the world. The association is committed to the reorganization of the economy around its core business, the satisfaction of actual human needs worldwide.
The idea for the message came from our client Ina Praetorius, founder of a Swiss association called WiC ( Wirtschaft ist Care / Economy is Care). We’re not afraid to speak up!Īlso, we always strive for “the best bang for the buck” and if we get the liberty to get a little crazy, we’ll gladly put in the extra effort Title image for the animation How did the “Economy is Care” project come about?
At the end we want to create something that fulfills its core purpose, and sometimes this purpose can get lost in communication, or other times ideas can sound really cool and creative but in truth they are not really useful. One of our core philosophies is to allow ourselves to question the client – we don’t just blindly do our work. Our Studio is quite different from other studios here in Switzerland – usually you’ll find a studio for animation or a studio for film, but we do both, and each of us has a own specialty. Sergio Herencias is our in-house director, cinematographer and motion designer Andreas Tanner is responsible for all kinds of 2D and 3D animation and myself, David Fritsche, the 3D Artist in the company with a flair for technical direction and scripting. We offer quite a large range of services. This is the shortest answer I can give, as our story is too complicated and too long to explain ? The Guave Motion team at the LA Film Awards – left to right, Sergio Herencias, Anderas Tanner, David Fritsche We ended up as a company with two business branches: Guave Motion (film production) and Guave Interactive (web agency). We started as a group of young teenage guys that wanted to revolutionise the internet! That was about 15 years ago. Guave Motion is a studio for film and animation, located in Wädenswil, near Zurich. We spoke with CEO and 2D/3D Generalist David Fritsche about how the project came to be, and how they created it!Įconomy is Care from Guave Motion Tell us a little about Guave Motion Toward the end of last year, Swiss film and animation studio Guave Motion released their “ Economy is Care” animation, aiming to encourage people to ask questions about the current state of the economy, and delivered with a distinctive rendering style.